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Born to be bold.

POOLSIDE. STREET READY.

Premium swimwear and resort-ready style for rooftop pools, beach days, and city nights.

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A couple relaxing poolside at a rooftop infinity pool at sunset, with the city skyline behind them
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Woman wearing the Urban Swimwear Signature Print set on a rooftop Women Man wearing the Urban Swimwear Signature Gold Palm set on a rooftop Men

New Arrivals

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Urban Signature Tee Urban Signature Tee $39.99 Signature Gold Palm Swim Shorts Signature Gold Palm Swim Shorts $49.99 Signature Print Ruffle Pants Signature Print Ruffle Pants $59.99 Signature Print Halter Top Signature Print Halter Top $34.99
A model in a black Urban Motion sports bra and leggings on a rooftop at night, next to the Urban Motion color lineup in black, white, pink and yellow.

URBAN MOTION

MOVE BOLD. LIVE FREE.

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Why Urban

Born to be bold.

Premium Fabrics

Comfort and quality designed for everyday wear.

Elevated Style

Poolside, resort-ready, and made for the city.

Born to Be Bold

Designed for people who want their style to stand out.